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What Is A Landing Page? and
Do I need One?

You’ve heard of landing pages, but what exactly are they? If you’ve been considering creating one for your company, you may have a lot of questions about what they’re used for and how they can help your business. In this post, we’ll cover everything you need to know about landing pages—from their definition and purpose to how to build your own landing page.

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A landing Page Is...

What is a landing page exactly?

A landing page is a standalone web page that is designed to convert visitors into customers or give you more information about them. It’s a single page, with a specific goal, created for the purpose of marketing and selling one thing.

For example: if you were selling whistles to kids who play soccer, your landing page could be all about whistles, where you discuss what makes one whistle better than another and why it’s worth paying $9.99 for it.

Do I really need to create a landing page?

If you are planning on selling a course or one off product, then yes, a landing page will probably be a good way to go!

Landing pages are an essential component of any marketing campaign. They provide you with the opportunity to market your business and product effectively, allowing you to build brand awareness and increase sales. Landing pages are easy to set up, manage, and optimize, which makes them a popular choice among marketers looking for ways to increase their ROI.

Do I need a landing page?

Should I build my own landing page or work with a professional designer?

If you have the resources and know-how to build a landing page, go for it! But if not, working with a professional designer is your best bet. Working with someone that can create a landing page for you can leave you with the time needed to create your amazing course or get your products ready to sell.

It’s up to you how much work you want to put into building your landing page. If that’s something you’re interested in doing, but not sure how to start, let us know and we can help. We’ll help you to ensure everything looks great and works properly.

What are the benefits of creating a landing page for my company?

There are many different benefits to creating a landing page for your company. As stated above, it can help increase your website traffic and consequently boost your SEO. It can also help you with email list growth, social media presence, and brand loyalty.

A landing page is an effective way of increasing conversions by presenting customers with a highly relevant offer that encourages them to act immediately. When you have a high-converting landing page on your website, it means that more people will be convinced into taking action when they visit your site rather than just leaving after viewing their first page of search results or ignoring ads altogether. If done correctly, this can lead to increased sales from both existing and new customers alike!

Passion is your motivation
Landing Page Information

What is the most important information I need to include on my landing page?

There are several key elements to include on your landing page, including:

  • A Call-To-Action (CTA)
  • A Headline
  • Social Proof (such as customer reviews or testimonials)
  • A Benefit Statement that addresses the reader’s needs and desires.
  • Product information for current and potential customers to help them make informed decisions about buying from you. This can include information about a product line, pricing structure, availability, and more.

A landing page should be simple and straightforward.

A landing page should be simple, clear and to the point. It should be easy to read and understand. It should be easy to navigate. You want customers to interact with it easily, so make sure there are no unnecessary links or distractions on your landing page. And if it’s possible, allow users to share your landing pages in some way (e.g., social media buttons).

Follow Your Passion


Now that you know what a landing page is and why it’s important, it’s time to get started on your own. Remember: simplicity is key! Keep it short, sweet, and straightforward. You don’t need fancy bells or whistles because all those extras will distract visitors from the message you want them to receive (and act on).

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If you need help with developing your brand or you don’t know where to start with social media, feel free to contact us. Alternatively, download our Bright Branding Kit to help you grow them all important branding roots for a healthy thriving business.