Business Branding VS Personal Branding
As the world becomes more and more connected, it’s easier than ever for a company to establish its brand identity and create an online presence. However, this also means that there are more people trying to do the same thing: build their brands. In this article, we’ll discuss what personal branding is, how it differs from business branding, and why you should care about either or both of them.
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Business Branding
Business branding is the practice of identifying, projecting and communicating the value of your business in order to build stronger connections with customers and other key stakeholders. A strong brand helps people understand what you do, who you are, and why they should care.
The purpose of business branding is to create a consistent image that tells your story and differentiates you from competitors. Businesses generally have one main goal: sales. A well-executed brand can help sell more products or services by increasing consumer awareness or encouraging repeat business from satisfied customers.
Personal Branding
Personal branding is a process of creating, developing, and promoting your personal image as a professional. This can be done through things like:
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Your resume or CV, which are documents that outline the skills you have and what you’ve accomplished
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Social media accounts, where you can share stories about yourself and information about your skillset
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A website or blog where people can learn more about who you are
Difference between business branding and personal branding
Business branding is about your business, and it’s all about how you want to be perceived. Personal branding is about you as a person, and it’s all about how others see you.
Businesses have products or services they offer to customers; personal brands are individuals who offer something of value to potential clients/customers in exchange for compensation.
Businesses have logos and websites; personal brands have social media accounts that showcase their talents and skills to the world at large.
Businesses advertise their products or services on billboards and commercials; personal brands promote themselves through content shared across social media platforms like Twitter, Instagram, Facebook and LinkedIn – sometimes in partnership with businesses/organizations that share similar values/goals as theirs do (brand affinity).
Who is a brand? You are.
Your brand is your personal brand, the brand of your business and the overall perception people have of you. Your personal branding has an enormous impact on how you’re perceived by others. If you want to get ahead in business and life, it’s important to understand how to build a positive personal brand for yourself.
Find what you love and make it a brand!
If you’re looking to build a personal brand, it’s important that your passion is genuine and authentic. Your passion should be what drives you to do the work every day.
In order for your brand to be successful, it needs to be consistent and persistent. You will need to put in the time and effort into building your personal brand; otherwise, people won’t take you seriously.
Make sure that if you decide to take on this challenge, then be willing to take risks—even if they are small ones at first! Also, remember not everything will work out perfectly right away as well; don’t get discouraged when things aren’t going as planned because sometimes things just aren’t meant for us right now but will work out later on down the road instead of giving up too early on something before even giving yourself enough time
Conclusion
Branding is about connecting to your customers, and it can be a great way to stand out from the competition. It’s also an important part of business, especially if you want to attract loyal customers who will keep coming back again and again. That said, personal branding is just as important because it helps people connect with you as an individual—and if they like what they see there, they’ll be more likely to buy into what else you have to offer (hello profits!). So whether you’re looking for new clients or trying to sell something online without ever meeting face-to-face with someone…make sure your personal brand shines bright!
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If you need help with developing your brand or you don’t know where to start with social media, feel free to contact us. Alternatively, download our Bright Branding Kit to help you grow them all important branding roots for a healthy thriving business.